Sondra Bernstein, owner of “the girl & the fig” restaurant in Sonoma, hosts this weekly podcast along with her friend Brian Casey, veteran of the hospitality industry for over 30 years. They discuss all aspects of the food world, from seeds and beans to fries and foie gras. “If you can eat it, we want to talk about it”. Guests include famous chefs, food critics, local farmers, cheese makers and mushroom foragers. No subject is “off the table”. Sometimes controversial but always delicious.


2202, 2019

The Bite Goes On – Gary Edwards

EP16: We visit with Gary Edwards, as he is a Jack of all Trades in Cheese. We have a lively conversation about his local roots and his beginnings at G & G Markets in Santa Rosa to working in the International Dairy Business.

As President of Sage Marketing, LLC in Sonoma, California since 1991, Gary Edwards has always been an entrepreneur. He has been connected to food in Sonoma County since the age of 10, from growing apples and raising cows as 4-H projects in Sebastopol, California, to today, partnering with cheese and dairy manufacturers around the world.

While traveling globally, learning and marketing in the cheese industry from New Zealand and Ireland to Germany and Italy, Gary helped create the first Certified Organic cheese factory in California.

He was also the founding Convivium leader of Slow Food Sonoma Valley and Co-Founded Cittaslow Sonoma Valley, the first “Slow City” in the US.
Gary is Past President of the Sonoma Valley Rotary Club and recent Sonoma City Planning Commissioner, as well as an active board member of the Redwood Empire Food Bank. Gary lives in Sonoma with his lovely wife Ruth and two beautiful children Madeleine and Sullivan.

1502, 2019

The Bite Goes On – Jay Rooke

EP15: We got lucky to get Jay to sit down with us on The Bite Goes On to tell his story of how career choices in being a culinary instructor and restaurant owner led to his becoming a personal business coach and start-up guru. This past fall, Jay created and produced Seeding Sonoma, which was a successful “Shark Tank – ish” event which brought both entrepreneurs and creators together for a forum not seen before in Sonoma.
Jay is also Co-founder of with Damien Rufus, a charitable mission to provide 1000 pairs of kicks to 1000 kids.

Know Pain, Know Gain Podcast:
Giving Kicks: