Recorded weekly at The Panel Wine Lounge in Sonoma, California, WINE WOMEN Radio features members of the nonprofit, professional organization that’s focused on providing the tools, guidance and creativity for its members to attain wine industry prominence.

The show’s hosts include Marcia Macomber, Wine Women co-founder and marketing specialist; Lisa Adams Walter, publicist in wine, food and the arts; Misty Roudebush Cain, director of DTC and marketing, St. Supery Estate Vineyards & Winery, and other guest hosts. Honing in on current wine industry activities.

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307, 2020

Wine Women – Laura Barrett, Clif Family Winery

Laura Barrett had a vision of herself stuck in a window-less basement laboratory for many years to come when she was studying chemistry in college. That unappealing forecast drove her to seek out other alternatives to a life in science, in a basement. When someone mentioned enology, she dove into research and was delighted to find the science of fermentation, coupled with spending time outdoors in the vineyard, made for a perfect combination. Her new career path would ensure she wouldn’t be stuck in any windowless labs!

Laura Barrett brings her passion for wine, a life-long love of science and attention to detail to winemaking at Clif Family. Inspired by her first harvest in New Zealand, Laura received a Master’s Degree in Viticulture and Enology from the University of California, Davis and trained under some of Napa Valley’s most celebrated winemakers. With a vineyard-driven approach and a focus on organic farming, Laura is enthusiastic about working to create balanced and elegant wines.

Clif Family has 10 acres of certified organic Estate Vineyards on Howell Mountain, Napa Valley’s famed Cabernet Sauvignon growing region. In 2019, they planted a 40-acre organic vineyard with 8 varietals in the Oak Knoll District of Napa Valley, just north of the town of Napa on Highway 29. Their estate vineyards are farmed by Erik Dodd of Wight Vineyard Management. Clif Family also works with grower partners in the Napa Valley and Mendocino County to complete their wine […]

2606, 2020

Wine Women – Margaret Valenzuela, Rubia Wine Cellars

Margaret Valenzuela spent part of her formative years growing up in Mexico, where she was affectionately referred to, from time to time, as “Rubia.” She is, indeed, blonde — someone who stands out in a crowd in Mexico. She is also co-proprietor and vintner of Rubia Wine Cellars in Napa Valley.

The winery name? Her husband’s idea – not hers. A term of endearment. But in speaking with Margaret during this show, it was clear she relishes her figurative (see the label design with her likeness) and demonstrative role in overseeing all aspects of Rubia Wine Cellars.

Tune in to learn how they have joined unique terroir, choice grapes and global winemaking style to create distinctive wines. Rubia leaves a mark in your memory and heart.

We started with a short discussion on the state of the wine industry and wineries’ re-opening efforts in Napa Valley and Sonoma. Co-host Misty Roudebush Cain shared some fascinating data analysis she’d gleaned from her research as St. Supéry’s Marketing Director: There’s been a 60% increase in searches for “easy___” in 2020 over 2019, and a 65% increase in watch time for videos with “step by step” or “for beginners” in how-to videos.

How does that data knowledge inform marketers and winery owners on strategy? Easy! (Pun intended!) Make wine knowledge and food and wine pairing knowledge much easier to understand and learn. But we digress…

With Margaret, Misty, Lisa Adams Walter and Marcia Macomber all in different […]