Recorded weekly at The Panel Wine Lounge in Sonoma, California, WINE WOMEN Radio features members of the nonprofit, professional organization that’s focused on providing the tools, guidance and creativity for its members to attain wine industry prominence.
The show’s hosts include Marcia Macomber, Wine Women co-founder and marketing specialist; Lisa Adams Walter, publicist in wine, food and the arts; Misty Roudebush Cain, director of DTC and marketing, St. Supery Estate Vineyards & Winery, and other guest hosts. Honing in on current wine industry activities.
“Your wines are grown where?” may be a question frequently heard by winery tasting room staff from their visitors. This is where our guest comes into the picture: Rachel LeRoy, founder and chief map designer at HipMapsTM, helps winery customers understand what makes each ones’ wine unique by providing visual maps of where the grapes are grown.
Guests may not understand weather patterns that are unique to a winery’s Pinot Noir vineyard near the Sonoma Coast. Other wineries may wish to highlight the age of their vines or elevation on a mountain top as an important characteristic of their wine. All of the details may become vastly simpler for winery guests to understand with the visual aid of a map depicting these features.
These visual tools may be one of several aides sales staff employ to help close the sale or persuade guests to join their wine club. Beautiful, custom maps can be yet one more tool in the marketing toolbox to reinforce a brand’s identity. They help customers better understand a winery’s offering and price points, as well as conveying key details, such as a winery’s sense of history and tradition versus streamlined, modernistic design notes.
How did Rachel end up in wine country, having grown up on a Vermont dairy farm? As she told the hosts, she’s always been intrigued by maps and globes from early childhood. Her Bachelor of Arts’ Environmental Science degree studies offered her course work in […]
Kari Auringer, winemaker at Silver Trident Winery, reminded us why we loooooooove recording our shows in-person. It was just so much fun to visit with Kari at the Silver Trident Tasting Home in Yountville, California. It would not have been the same recorded long-distance. Getting to see reactions to the wine, share ideas, and kibbitz in the same room made all the difference!
Not only is the home decorated beautifully by Trevor R. Howells, exclusively in Ralph Lauren Home décor, but you can buy all the goods in the home as well, from the drapes on the windows to the plush, leather seats you sink into while enjoying the wine.
The atmosphere made it so enjoyable to relax and talk with Kari about her journey into a career in wine. A Madison, Wisconsin, native, Kari never anticipated a career in wine. She was going to be an artist! (And she did follow that career path for a while.) But then came wine…
The wine bug bit during one very memorable wine and food pairing experience and Kari was hooked. (And we are the luckier for it, as her wines at Silver Trident are special.) We began by tasting her 2018 Silver Trident Apollo’s Folly, Rosé of Pinot Noir, Petaluma Gap, Sonoma Coast. Fruit-forward but light as can be, the rosé reflected a beautiful pink salmon color and floral aromas on the nose. Refreshing and crisp, the hosts were immediately enamored as Kari […]