EP1: Peter Mathis, Mathis Wine, Sonoma Valley Grenache. How does a furniture maker become a winemaker? What happens when your artist roommate asks you to simplify your message, and you’re so tired from trying to nail your marketing message you say, “Look, I just grow it, and I make it”? Answer: it ends up on your wine label! Meet Peter Mathis, long-time winemaker and general manager at Ravenswood, as he discusses his journey to craft a wholly unique Grenache from land he cleared, into a vineyard he planted and farms to this day. He’s truly produced every drop of juice in his estate Grenache-based wines from the first rootstock he planted in the late 1990s to today.