So, at first glance you might ask why we are sitting down and talking with someone who works at a bank. Let me take an excerpt from Rob’s own “Professional Summary” to give you an idea, Rob McMillan is one of the top wine-business analysts in the United States and the author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report. With decades of experience researching the wine business, his views are sought after and trusted by winery owners, journalists, entrepreneurs and investors. He is a prominent speaker, both domestically and internationally, and he is extensively quoted in national, regional and trade press. He has also been named several times as one of the Top 50 Most Influential People in the US wine industry.

We cover a lot of topics on this show but we mainly focus on the general health of the wine industry, both pre and post Covid-19. You can find links below to his annual report that we think is extremely valuable to anyone in the wine industry.

Check it out….

Rob McMillan, EVP & Founder

Silicon Valley Wine Division

1300 First Street #466

Napa, Ca. 94559