The internet promised every movie and show available at our fingertips forever. So why are platforms taking content away? Co-authors Wally Podrazik and Harry Castleman talk to Jon about the hard realities of running a media empire. Why did the big companies overspend on making their own programs? How niche is too niche? What are the limits of the cloud? Plus, how television plays by the rules of television, even when it’s not broadcasting. [EP319]