First he was a lawyer. Then he owned a soda company. Now he’s a published author. Jon talks to high school friend Joe Gioconda about the twists and turns his career has taken over the years and what led him to tell the true story of a 15th century serial killer sanctioned by the church. Plus, how he got the rights of “Slice” from Pepsi and what he’s doing with the brand now. [EP231]
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