Jo Diaz moved to California in 1992 after 11 years in broadcasting, involving PR, producing, and photography. Detecting a natural segue way being surrounded by wine country, she moved into the wine industry in 1993. Did we mention she’s been employed by Hambrecht Wine Group (Belvedere and Grove Street wineries), Robert Mondavi, Barefoot Cellars, Ironstone Vineyards, and Kendall-Jackson, while simultaneously working on a wine sales and marketing degree? And we haven’t even told you about José Diaz’s journey into wine. (Tune in for that story!)


In 2001, Jo Diaz launched Diaz Communications, in 2002 founded PS I Love You (a Petite Sirah advocacy group) and continues to be PSILY’s executive director. In 2002, she also founded the Association of African American Vintners. In 2011, she founded the Oregon Pinot Gris marketing group. Jo Diaz has produced annual events: Oregon Pinot Gris and Petite Sirah symposiums, as well as Petite Sirah’s Dark & Delicious wine and food event. Jo also writes an award-winning blog, Juicy Tales, at

José Diaz joined the family firm a couple of years after Jo launched it, having spent more than 25 years in radio. Demonstrating (and describing) a ying and yang relationship (or as José says, “Left brain and right brain”), they’ve forged ahead together for nearly two decades now with Jo handling the creative and José managing those left brain projects, such as building websites, managing direct-to-consumer marketing campaigns and helping clients work with the media.

Tune in to hear about Jo’s creative wine marketing campaigns, featuring a luxury train. Learn about her 3 tips for success in promoting wine with special events. And hear about the pitfalls to avoid in wine PR. We covered the gamut! Learn more at |