This week we attended the Direct to Consumer Symposium which is a benefit for the Free the Grapes Campaign. [EP263]

Our good friend M.J. Towler the Black Wine Guy was also in attendance so we decided to do some joint interviews. We hope you enjoy these conversations.

Hugh Scallon of Vayner Media will give us a look into TV 3.0 and he sees an opportunity for wine advertising.

Steve Gross, VP, State Relations, Wine Institute talks a bit about the implications of recent legislative wins and priorities for winery compliance in 2023.

Friend of the pod Jason Hass of Tablas Creek joins us to share some of his experiences in alternative packaging.

Shana Bull is a Digital Storyteller + Marketing Educator, and Children’s Book Author based in the East Bay, CA (and Wine Country). She writes about Social Media + Food + Wine + Travel + Parenting on her blog, and other Bay Area publications.

Shae Frichette and her husband were living in Southern California when they met and got married. They wanted to move closer to family in either South Carolina or Washington. They used the flip of a coin to determine they would relocate to Washington. They wanted to create a business that would give them goosebumps. With a little research and cheerleading from friends, they decided to go into wine.

Ross Halleck planted the Halleck Vineyard in 1993, one of the first in the hills of Sebastopol, in western Sonoma County. The primary intent for this vineyard was to serve as a college fund for our three boys, Connor, Adam, and Quinn. Of course, a passion for Pinot led the charge.

Barbara Gorder is a consultant and Owner Undisclosed Location, Inc. Over the past 20 years, she has helped to build and design some of the world’s most powerful brands. She has broad marketing and advertising expertise across all channels and disciplines with an emphasis on new technologies. Barbara is Kino chair for the direct to consumer wide symposium.