In our continuing effort to de-mystify wine, we introduce you to Leo McCloskey and Douglas McKesson from Enologix, they can predict some things about wine that you may not have thought possible. What if someone told you to forget everything you know about wine in Northern California, like we need to rip out all of the Cabernet Sauvignon. We are going down the “rabbit hole”…
Enologix is a privately held California corporation that designs predictive analytics for luxury winegrowing. The company sells grape and wine quality indices, models, software and consulting products.
Enologix created the first algorithms that predict grape harvest dates, grading new wines, digital blends, and future market price, volume and taste scores. The most important metric among winemakers are digital blends and a taste index which predicts 100-point scores of consumer critics such as Robert Parker. It claims that the quality of wine can be measured chemically, and a score assessed, much like a wine critic.Clients include Beaulieu, Cakebread Cellars, Diamond Creek, Ridge Vineyards. Enologix’s metrics have been correlated with market performance metrics, including 100-points critics’ scores.
Podcast (twm): Play in new window | Download (Duration: 1:19:34 — 73.4MB)
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