This episode with Jon Sebastiani could have gone on for 5 hours — there was just so much to talk about. We bounce around from what it was like growing up in a family wine business, creating and selling KRAVE jerky (to Hershey’s), running marathons, starting a new business (Sonoma Brands), being a father and more.

Sonoma Brands is company that incubates and invests — currently at 14 different brands today. Some of these brands include SmashMallow, Dang, Guayaki Yerba Mate, Peckish and most recently Milk Bar. This number could grow quickly as he discovers new opportunities that align with their company’s ethos. It will be fun to see what other ideas are hatched through Sonoma Brands.

Sondra has a long history with Jon as she worked for/with him 1995 – 1197 at Viansa Winery before she left to open her first restaurant. With Jon back as the managing partner at Viansa, Sondra and her business partner John Toulze they have come full service with a partnership that provides food for the winery.

To check out more about Sonoma Brands – visit or on instagram @sonomabrands.