Who Killed LIVE 105.3? – Meet the Shows

This chapter pulls back the curtain on the lineup that made Live 105.3 what it was, starting with a chaotic launch that had to improvise without Howard Stern and piece together a schedule built around Russ Martin, Ed Till, and a rotating cast of syndicated and local voices. What begins […]

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Who Killed LIVE 105.3? – You’re Hired!

Pugs Moran tells the story of how getting fired in Chicago turned into the opportunity that brought him and Kelly Mohr to Dallas, thanks to Reid Rieker offering them a second shot as part of a new station built around big personalities. What starts as a late-night show meant to […]

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Who Killed LIVE 105.3? – The Backstory

Pugs Moran and James Parker step back to trace how Live 105.3 even came to exist, starting in Chicago where Pugs cut his teeth at The Loop and built his on-air identity before a chance phone call with Kelly Mohr turned into their first show together. That momentum quickly collided […]

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Who Killed LIVE 105.3? – Intro

Pugs begins with the night he and Kelly landed in Dallas, shaken from a post September 11th flight and hustled straight into a dingy hotel bar near the station for what management pitched as a creative meeting. The room is loud, boozy, and filled with the people who will shape […]

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